![]() The results of these studies were mixed as some found that participants who had first performed the unrelated task were more likely to choose the best option, whereas others found no evidence for this socalled unconscious thought advantage (UTA). Guess what? It’s better to think before you judge than follow your unconscious.Īre difficult decisions best made after a momentary diversion of thought? Previous research addressing this important question has yielded dozens of experiments in which participants were asked to choose the best of several options (e.g., cars or apartments) either after conscious deliberation, or after a momentary diversion of thought induced by performing an unrelated task. What they found is much in line with this review-study made last year. well, is a meta-study looking at and comparing all the available evidence and combined this with a large-scale replication study. ![]() This new Dutch study by Nieuwenstein et al. This popular review of studies already showed in 2009 that you’ll find it is a bit more complicated than that (HT Ben Goldacre for this phrase). The key message: complex decisions are often more accurate when made quickly, unconsciously, in the blink of an eye. ![]() ![]() I’ve been discussing one of the claims of Malcolm Gladwell on this blog a while ago, the 10000 hours rule, via I found another popular theory from a Gladwell book that has been debunked. In 2005 Malcolm Gladwell published a book called Blink: The Power of Thinking Without Thinking. ![]()
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